McDonald's Hmong ad gets mixed reviews in St. Paul

McDonald's Hmong ad gets mixed reviews in St. Paul Click to Enlarge Photo:

Sep 4, 2012 at 7:03 am

ST. PAUL, MN (AP) - Members of St. Paul's Hmong community say they have mixed feelings about a new McDonald's billboard in their language.
While they appreciate the recognition of their community's influence, they say the wording is careless and a messy run-on sentence.
The sign says, ''Yuavtxhawbpabraukojsawv yuavntxivzograukoj mus.'' Loosely translated, it means, ''''Coffee gets you up, breakfast gets you going.''
St. Paul resident Bruce Thao says the Hmong phrase isn't written the way people talk. He tells the St. Paul Pioneer Press ( it sounds weird.
And Thai Lee says the ad text is missing spaces between words, and doesn't make sense as it's written.
Louis Henry runs eight McDonald's restaurants in St. Paul and Maplewood. He says he hopes the ads will attract Hmong customers by showing them their patronage is valued.


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